Writing Decisions

When you first start writing content for your website you’ll find yourself facing many decisions before you even sit down at the keyboard or pick up a pen.  As you begin to develop the content on your website pages you’ll find that you’re often changing many of your first instinct decisions. 

This is all part of the process of writing.  But how can you most efficiently sort out all you need to think about so that you develop website content that users want to read?
It’s important that you find out what it is that Internet users are looking for on the Internet so that you can focus your website content on these issues.  Take some time to study at the top hits in the search engines for products or services that are similar to what you’re selling. 

Even though these top ranked websites are most likely using Search Engine Optimization techniques you can still read what it is that they’re using to draw in the crowd.  Take some of these concepts and include them in the flow of your web content….but ONLY if these concepts enhance what you’re writing and are entirely relevant to the products or services that you’re selling. 

Keep in mind that although one website may be at the top of the search engine rankings today, it won’t take them long to fall back into the ranks of “mediocre websites”.  Websites that rely on SEO techniques don’t give people the information that they’re looking for to keep them coming back. 

How many times have you yourself searched a topic in a search engine only to find that the top hit is filled with articles and web content that has nothing to do with what the website is all about?

People who use the Internet are looking for one or more of the following components:

- Entertainment
- Information
- Community issues

If your website provides at least one of these components you’re on your way to attracting potential customers and repeat customers.  Websites that contain valuable content not only bring credit to your business but also position your company as an expert in your business industry. 

Keeping your website fresh with new content doesn’t have to be an overwhelming task.  There are cost-efficient and time-saving techniques you can take advantage of to keep your website up to date at all times…without having to hire hundreds of people to help you!