Marketing online is the same as marketing anywhere else.  There are certain products, colors, themes, and lingo that will appeal more to some customers than to others. When you know what type of customers you’re targeting you can meet their needs so that you grab their attention. 

When you use certain features that pull customers to your website you have the ability to gain their attention, loyalty, and trust.  For example, studies show that most female shoppers like to save money and time.  Over 80% of purchases in the home are influenced in some way by women.

As well, these same studies show that women like to able to compare costs fast and easily without getting any kind of sales pressure.  If you’re trying to target women customers some things that you should keep in mind include :

(1) giving them a feeling of comfort and community
(2) let your website deal with everyday problems and
(3) focus on education, health, and family.

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