Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.

Once you've carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic.

The first topic should always be a welcome message to your
site visitor and an explanation about what is to follow. Your
explanation should be enticing, getting the point across that
you are offering free, quality information that your target audience
will find of great value.

With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue

Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your

There are a number of free autoresponders you can use. Try,, Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully.

Your website should contain different email addresses for different
contact requests. For example, use for information
requests, or for questions about sales. It's a good
idea to set up one for the owner, such as
This presents your company in a personal, approachable light and insures
that direct contact is provided.

Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers.

This is an invaluable asset considering how many potential customers
you usually have contact with before you make an actual sale.
Essentially, an autoresponser allows you to automate part of your
marketing campaign.

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