A big factor to successful internet marketing is knowing who your target audience is and how to reach them.  To determine what types of customers you are trying to reach you should be asking yourself the following questions:

- What age group are you trying to sell to?
- Are you selling to a specific ethnic group or gender?
- Where will most of your customers live?
- Will your customers have any specific hobbies?
- Will most of your customers be married or single?
- How fast will most Internet connections be?
- Will you target customers who have children?
- What level of education will most of your customers have?

The more you know about your customers the easier it will be to come up with a marketing plan.  You’ll also be able to design a website that is the most appealing to these customers.  The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.

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