Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account.
This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.
Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.
There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service.
If this is not the case with your web hosting company, there are
numerous companies who offer this service for a small fee, or
free of charge, providing you attach an advertisement for their
company to your emails.
To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text!
The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers.
Lastly, always include a short personal message about your
company. It should be a subtle sell of your services or your products,
and possibly your company's reliability and longevity.
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